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Title : Sony Image Sensor Business Strategy
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Sony Image Sensor Business Strategy

Sony IR Day 2018 held on May 22 (today) has quite a detailed presentation on its semiconductor business targets and strategy. From the Sony official PR:

"In the area of CMOS image sensors that capture the real world in which we all live, and are vital to KANDO content creation, aim to maintain Sony’s global number one position in imaging applications, and become the global leader in sensing.

Through the key themes of KANDO - to move people emotionally - and "getting closer to people," Sony will aim to sustainably generate societal value and high profitability across its three primary business areas of electronics, entertainment, and financial services. It will pursue this strategy based on the following basic principles.

CMOS image sensors are key component devices in growth industries such as the Internet of Things, artificial intelligence, autonomous vehicles, and more. Sony's competitive strength in this area is based on its wealth of technological expertise in analog semiconductors, cultivated over many years from the charge-coupled device (CCD) era. Sony aims to maintain its global number one position in imaging and in the longer term become the number one in sensing applications. To this end, Sony will extend its development of sensing applications beyond the area of smartphones, into new domains such as automotive use.

...based on its desire to contribute to safety in the self-driving car era, Sony will work to further develop its imaging and sensing technologies."

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