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Title : 2020 Lincoln Aviator pricing.
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2020 Lincoln Aviator pricing.

The all-new 7 seats 400HP Lincoln Aviator will start at $ 52 195. (including shipping)

The Reserve model starts at $57 285

The Black Label version starts at $78 790

For the 450HP Hybrid version, prices will start at $69 895 for a "base" Grand Touring version.

The Black Label version will cost $88 895.

Not cheap, but pretty much aligned with the competition.

Here are some base prices:

- Audi Q7: $53 550

- Volvo XC90: $47 700

- Infiniti QX60: $44 000.

- Buick Enclave: $40 000

- Lexus RX-L: $48 665

So the new Lincoln Aviator seats right in between the Germans and the rest as far as price is concerned.

While it has more power than anything else for the price.

I think it could have been priced a bit more aggressively. Lincoln is not a brand people are fighting for, really.

At least not anymore. And maybe not yet.

The plug-in Hybrid is very expensive. About $10 000 more in the Black Label version.

Which could have been OK when including various tax incentives. But these are quickly disappearing...

Is the 2020 Lincoln Aviator too expensive?

Thus Article 2020 Lincoln Aviator pricing.

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